Mailing Lists Are Not Just For Computers

The term mailing lists along with the many different words that mean mail have in recent years become very synonymous with emails.  This is quite an interesting development as companies have been using mailing lists long before the internet was invented.   Certainly...

Giving The Public What They Want

One rule to remember when marketing is celebrity sells.   There are a number of reasons for this.   If a celebrity is present in an advertising campaign then this will more likely to help raise awareness of it and as a result people will notice the product more.   If...

Ambush Marketing Is It A Fad?

Throughout the Soccer World Cup in 2010 it was dogged by a number of controversies.   However the most interesting of this wasn’t anything thing to do with what was actually happening on the pitch.   During one game that took place between Denmark and Holland some...