Perils Of A Big Hitting Marketing Strategy

Most companies today who want to become more prominent in the eyes of the public will choose to use a big hitting marketing strategy.   As well as being expensive this type of strategy can also prove very risky as they need to purchase TV time and then record an...

If You Snooze, You Will Lose

One of the most popular forms of marketing being used on the internet today is viral marketing.   If you are not aware of this to put it simply it is a form of marketing where you place advertisements on the internet to help create a stir around them because they have...

We Are Speaking Frankly

Were you to ask one hundred consumers what they find most about marketing then you are probably going to find that at least 25% of them will say the way in which the word lie is used?   Consumers hate being lied to and are far less likely to take notice of marketing...

A Dying Art? Literacy In Marketing

One of the sights that depresses people the most when it comes to marketing is the attempts by companies to be just like us.   In recent years there has been an increase in the number of companies who make adverts that try too hard to make them look as if they are...