We Are Speaking Frankly

Were you to ask one hundred consumers what they find most about marketing then you are probably going to find that at least 25% of them will say the way in which the word lie is used?   Consumers hate being lied to and are far less likely to take notice of marketing...

Being A Big Fish In A Small Pond

For someone to be able to judge another person’s ambition they will often ask the question “Would you prefer to be a big fish in a small pond, or a small fish in a big pond?”  When it comes to you marketing your business the answer to this question should really be...