Giving The Public What They Want

One rule to remember when marketing is celebrity sells.   There are a number of reasons for this.   If a celebrity is present in an advertising campaign then this will more likely to help raise awareness of it and as a result people will notice the product more.   If...

Trade Fairs Are Fun?

For some years now trade fairs have been very much a part of local and regional businesses and are still proving a very great way to get more interested in your business.   If you attend trade fairs you are providing a visible presence which allows you to show how...

Being A Big Fish In A Small Pond

For someone to be able to judge another person’s ambition they will often ask the question “Would you prefer to be a big fish in a small pond, or a small fish in a big pond?”  When it comes to you marketing your business the answer to this question should really be...