A Dying Art? Literacy In Marketing

One of the sights that depresses people the most when it comes to marketing is the attempts by companies to be just like us.   In recent years there has been an increase in the number of companies who make adverts that try too hard to make them look as if they are...

Mailing Lists Are Not Just For Computers

The term mailing lists along with the many different words that mean mail have in recent years become very synonymous with emails.  This is quite an interesting development as companies have been using mailing lists long before the internet was invented.   Certainly...