When it comes to advertising it does require a small amount of common sense.   Would a company sell more if it were to insult its customers?  Of course they wouldn’t.   Would they start to lose out because they are connected with something in people’s imaginations that they dislike?  Yes they will.   Will it prove hard to strike the right balance that will enable you to convince people to part with their money whilst assuring them that you aren’t out to make a quick buck?   Certainly.   The trickiest thing in all of this is that you are required to make decisions without knowing what the outcome will be.

There are many companies that thing the best way of marketing themselves is to launch themselves at their customers.  They will look to put across their message that in simple terms would say that if they don’t buy this product then they are a complete idiot.   They see their product as being the best and themselves as geniuses.   Who would turn to another company?  If they do then they must be idiots?  Yet even the most arrogant marketers are a lot more subtle yet they can still be very aggressive when trying to sell their product.   But will this tactic prove successful?

It has been seen that people today like companies who tell them just the facts and provide a sound case for why people should be choosing them.   Yes you want people to be enthusiastic about you.  However the problem is in trying to build yourself there is every likelihood that you will insult someone else and this certainly isn’t something that most people like.