When deciding on your offline marketing strategy it is crucial that you think about the best way that you can get your product or the name of your company in front of people without the need to spend too much, yet without making yourself look like Scrooge.   It is also important that you do so without annoying people and without underselling the product.   This is why the best advertising execs get paid what they do.  When you describe their job above it is on a par with attempting to juggle chainsaws whilst walking across a tightrope and you have itching powder in your underwear.

Or is this the case?  Many people are of the opinion that good advertising is all about just one word, simplicity.   They feel a good but simple advertisement will draw lots of people in.   If you are able to grab attention and put across the message that leaves them thinking that is all I needed to know and has made them interested in your company, then of course you think you are doing a good job.   In fact this may be much simpler to do than you first thought.   Of course first things first you need to get their attention and this can be done through the using of bold typeface or music that stirs something within them.

Only then will you be able to tell them what they need to know.   Is it that simple?  Today a great deal of money is being spent by marketing companies to discover ways to attract customers through the use of subliminal techniques.   Surely they aren’t throwing money away if everything was this simple to grab their attention?   Perhaps the main driving force for you operating in this way is that you are looking to differentiate your brand from others and this is where the marketing gurus seem to be of use.