When it comes to marketing your business without spending too much can prove quite difficult. So you should from the outset attempt to make sure that your advertising budget so as far as possible. When doing this there are many different angles to consider. When it comes to online marketing spending money is hard to avoid therefore you need to think of a way to make sure that what you spend is well justified in relation to the number of people who will being seeing your advertisement.
One sound move to make in this respect is to consider sponsoring a local sports team. But this will depend on how popular the team sport is. If they are being followed closely by people in their locality then there is every possibility that not only will attendances at the games being good, but coverage both in local and regional media and even further a field is also possible. Plus if the team is popular then this will benefit you through association with them as it helps to create a more positive view of your company with these people.
If you decide to invest money paying for equipment for the team or for something they need then why not arrange a presentation of this gift to create more publicity for you. For example if your business is a family orientated one such as a convenience store or garage then consider sponsoring your local little league team. At the games parents will be always be there to watch their child and it is well known that most advertising today is aimed at families, so of course these people are always likely to have some need for what it your company does.