Everyone Uses Search Engines
The important thing in business is to be marketing where your customers are. Google and other search engines are exactly where your customers are no matter the demographic. Not only is Google the number one most used website in the world, but it also holds another website in the top 5, Youtube. Because of this, you want to attempt to get your website ranking as high as possible within the search engines for your respective market’s keywords and key phrases. That way, you will be able to achieve the highest potential traffic. With effective search engine marketing campaigns you will see a spike in your conversion rate as new leads start to flow in from mobile search and desktop searches.