SEO Is Cost Effective
Advertising is something that can be very expensive for just about any business. This is especially true when it comes to traditional advertising initiatives. Because a large portion of this sort of advertising is not able to be tracked, it is less cost efficient than approaches that do have tracking capabilities. A large majority of your traffic is going to be organic through SEO efforts. Therefore, you are going to be able to really generate a good amount of traffic and potential leads without having to pay for each one individually. This is going to end up decreasing the cost per lead for your business because you will be getting a lot of them through organic strategies.